As you move from Bowers & Wilkins' more entry-level speakers up to the CCM683, you will spend more, but you start to get into much better tech.
The CCM683 has a rotating tweeter with the same type of EQ controls as the ; however, the speaker components are all upgraded. These use a 1” Nautilus™ swirl-loaded aluminum dome tweeter coupled with a larger 8” midrange/woofer. The cone material used for this driver steps up to their blue Aramid Fibre. The CCM683 is the least expensive model where you get the larger 8” woofer and these better drivers which is one reason it's on our shortlist of the .
The other reason is, these just sound fantastic for their price. If you are using the B&W or speakers for your main front three, these match up very well for Atmos height speakers or the surround speakers in a less elaborate 5.1 system. But, if you are using 700 level speakers for your mains, you should probably consider a higher-end model such as the as it matches up even better.